Popping up around Europe, and created by Volkswagen, this is probably the best initiative I’ve heard about in awhile.
I can’t remember where I heard about this, but it’s a wicked initiative bent on turning mundane things in everyday life into something that you look forward to, or just plainly have fun doing! The video below explains it all, via an experiment done in Stockholm, Sweden, to get more people to use the stairs instead of the escalator.
The initiative is called The Fun Theory, and was created by Volkswagen as a way to get people to basically kick their daily routine up a notch, and hopefully get their asses moving in the meantime (like myself). Not only is this a good idea, but I think supremely necessary for us. More and more, we take for granted of certain devices (i.e. escalators) and services (i.e. hookers) that may make our lives easier, but necessarily better. Integrating all this into our everyday lives, we forget how beneficial it was without any of it.
Here’s a link to the offical site for The Fun Theory, which unfortunately is all in German, so if you speak or read German, good for you.
UPDATE: They updated the english site!